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FARMFOODS BRITISH Par 3 tournament

Brief:

To organise and execute a four-day televised golf event for over 300 golfers with two Celeb-Am days, two days of professional Championship golf and three gala dinners.

Delivery:

We managed all elements of the event, including team and sponsorship sales, liaison with Sky TV and the PGA as well as the organisation of a tented village, complete with 14 exhibitors. We also handled health and safety checks, security, accommodation, celebrity management and full organisation of three gala dinners.

Hosted by Tony Jacklin CBE, in 2016, 56 pro golfers took part including Paul Lawrie OBE, Ian Woosnam OBE, Sam Torrance OBE, Tommy Horton MBE, Eddie Pepperell and Tommy Fleetwood. We also welcomed 70 celebrities from the worlds of sport and entertainment.

Outcome:

We attracted 50 sponsor brands and over 10,000 spectators to the event. 157,000 watched it live on Sky Sports and we achieved a total overall coverage of 2,120,322,514 across all media.

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