William Grant & Sons

William Grant & Sons – Rugby World Cup – The Lewis Moody Foundation

Brief:

To consult on, and deliver, a showpiece event to celebrate William Grant & Sons’ status as Official Tournament Provider to the 2015 Rugby World Cup.

Delivery:

We proposed the concept of a Rugby Legends Ball to be held at the Jumeirah Carlton Tower, London, and invited The Lewis Moody Foundation to come on board. We secured the attendance of a number of high profile rugby stars, along with snooker legend Willie Thorne as host, who led a Q&A session during which renowned rugby commentator, Ian Robertson, quizzed 2003 Rugby World Cup winning heroes, Lewis Moody MBE, Andy Robinson OBE and Kyran Bracken MBE.

Outcome:

This was a great warm-up event for the Rugby World Cup, showcasing the brand association to 400 high net worth guests and key William Grant & Sons' clients. Moreover, we were able to raise thousands of pounds for The Lewis Moody Foundation.

fd